Project scope
Hospitality assets for a brand guests can recognise.
The work covered logo design, flyers, internal signage, staff badges and door hangers, giving Butterfly Lodge a clearer visual system across practical hotel materials.
Case study
Butterfly Lodge
Butterfly Lodge is a welcoming hotel focused on providing guests with a comfortable and memorable stay. We helped shape a consistent and professional brand presence through logo design, promotional flyers, internal signage, staff badges and door hangers.
The project was built around everyday guest touchpoints. Each piece needed to feel warm and hospitable while staying practical for staff, wayfinding and room communications. The result is a connected set of visual assets that helps the hotel feel more polished from first arrival through to the small details guests notice during their stay.
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Design direction
Warm, clear and built for real guest moments.
The visual approach keeps the brand friendly and approachable while making sure each asset is easy to read, easy to use and consistent across the guest experience.