Project scope
A nature-led identity for a premium outdoor experience.
The work focused on brand identity, visual direction and presentation assets that could help the concept feel established, warm and easy to understand at first glance.
Case study
Backyard
Backyard is a conceptual outdoor lifestyle brand built around creating unique, luxury teepee experiences for events, celebrations, and private gatherings. Positioned within the experiential events and outdoor hospitality industry, the brand focuses on delivering premium, nature-inspired environments that blend comfort, style, and atmosphere in carefully curated outdoor settings.
The design direction needed to feel relaxed and elevated at the same time: outdoorsy without looking rustic, premium without feeling cold. We built the identity around warm natural tones, spacious layouts and a soft visual rhythm that could work across brochures, booking materials and brand-led touchpoints.
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Design direction
Soft, spacious and built around atmosphere.
The visual system uses natural colour, calm spacing and lifestyle-led composition to balance the practical side of bookings with the emotional promise of a memorable stay.